3. Step Up Your Video Marketing Game with YouTube
YouTube reaches more consumers during prime time than any cable network, reports Google. The same source states that three in four adults watch YouTube videos at home on smartphones and tablets. Nearly 70% use this social platform for research prior to making a purchase.
As an entrepreneur, you can leverage these trends to grow your reach and drive sales. If, say, you sell gym equipment, you can use YouTube to showcase your products and how they work. Better yet, aim for a mix of workout videos, how-to videos, interviews, and expert tips.
Video content can be a powerful B2C marketing tool. Depending on your goals, you can create videos that tell your brand story, engage customers, or highlight your competitive advantage.
4. Reach New Customers on Twitter
Twitter is ideal for sharing industry news, tips, product updates, and opinions on current trends. Companies also use this microblogging service to increase website traffic and reach new customers.
A staggering 17% of American adults use Twitter to read the news. If your tweets contain trending hashtags, your content might end up in their newsfeed!
This popular social platform has a built-in feature called Trends. Use it before posting content to increase your chances of going viral.
5. Increase Website Traffic and Sales with Pinterest
Pinterest may not have as many features as Instagram, but this doesn't mean you should ignore it. Nearly 460 million people use this social network to explore brands and products. About 98% of users report trying new things they find on the platform.
When you register on Pinterest, you can connect your Instagram, Etsy, and YouTube accounts. This way, you can drive more traffic to your social media accounts and gain exposure.
Remember that Pinterest is all about visual content. Go ahead and publish a series of tutorials, create beautiful boards, or set up a Shop tab to display and sell your products on the platform.
Take Your Branding to the Next Level
Promoting your brand on all the major social networks would take a lot of time and money. Your best bet is to focus on two or three platforms that appeal to your target audience.
If you're not sure where to start, check your competitors to see what platforms they use. In the meantime, experiment with different social media platforms and try to determine what works best for your business.
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