What is SEO (Search Engine Optimization)?

Search Engine Optimization

SEO (Search Engine Optimization) is the process of increasing organic traffic on Search Engine Result Page. Nearly 61% of all traffic on the web starts with a Google search. And if you add traffic from other popular search engines like Bing, Yahoo, YouTube, 70% of all traffic originates from a search engine.

Consider an example, where Meghna has a website of Food Recipes, but her website is not ranking high on the organic Search Engine Result Page. There may be several reasons why her website is not ranking at the top yet?

1)Her Competitors have better content than her.

2)Poor Link Building Practices.

3)Her website is de-indexed by mistake.

4)Improper usage of Keywords.

5)Web page speed slow.


Types of SEO: – There are two types of SEO. On page SEO and off page SEO.

On-page SEO

It is the process of optimizing your web pages on-site in order to rank higher and gain more relevant traffic in Search Engine Result Page. There are some techniques to optimize your website on site.

1) Keyword Research

2)Title Tag

3)Meta Description’

4)Header Tags

5)Friendly URL Structure

6)Internal Links


Keyword Research: – To Rank high your website on search engines, you should use that keyword which has more search volume and less competition. You may use the Google Keyword Planner tool to get the best keyword.

Title Tag: – Title tag is an HTML element that defines the title of a web page. The title tag is the second most important factor in the on-page SEO technique. The length of the Title tag should be 50 – 60 characters.

Meta Description: – Meta description is an HTML tag, it summaries the content of the webpage. A meta description is a snippet of up to 155 Characters.

Header Tags: – Header tags are the HTML tags that are used to identify the heading and subheadings of your Content. The hierarchy of header tag goes from h1 to h6.

Friendly URL Structure: –

-Use Friendly URL (Uniform Resource Locator) Structure.

– Avoid Poor URL Structure.

Internal Links: – Internal link is a hyperlink that goes from one page to another page of your website. These links allow a user to navigate the website.

Sitemap: -Sitemaps are a hierarchy list of a website. These are designed to help both users and search engines to understand the structure of a website. Eg:www.abc.com/sitemap.xml.

There are two types of sitemaps.

HTML Sitemap – Designed for humans.

XML Sitemap – Designed for crawlers.

Off-page SEO

It is the practice of promoting or linking your website using a link building strategy. This helps in improving your website credibility, recognition, authority, and trustworthiness.

There are some techniques to optimize your website off-site.

1. Link Building

2. Blogs

3. Social Media Platform

Link Building: – Link Building is the process to promote your website to other website owners with the primary goal of securing a hyperlink on their site to your webpage.

Blogs: – By publishing posts or knowledge on a blog you can maximize higher visitors.

Social Media Platform: – Social media is the best way to get more traffic on your website by share your website details on Face book, Twitter, YouTube, Instagram, Pinterest, etc.

So guys, if you want to Rank your website or get more traffic online you should follow these two SEO techniques i.e. On-page SEO and Off-page SEO. By following these techniques you can grow your business very easily.

Also Read – Top 5 Best SEO Tools

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