Search Engine Marketing is the process to maximize the visitors on your website through paid advertisement. The most commonly used paid search tool is Google Adwords. Search Engine Marketing leverages the power of search engines like Google to reach potential clients at the perfect time and place.
It is one of the most effective ways to grow your business in a competitive marketplace and best way to promote your products and grow your business. You’ll also want to learn terms that are used often when discussing SEM. Through them, you’ll better understand how SEM works.
Some of the most important points include:
1)Impressions — how many times your ad was visible on a screen. It doesn’t actually mean the person saw it.
2)CPC (Cost per click) — how much you pay when someone clicks your ad.
3)CPM (Cost per million impressions) — Depending on your goals and how the ad tool is set up, you may want to pay just to be seen.
4)CTR (click through rate) — the number of clicks you got to your website from people that saw the ad, even if they didn’t click on the actual ad itself.
What is the difference between SEM and SEO?
1) Search Engine Marketing is the paid search marketing where businesses pay search engines like Google to show their ads in search results. Whereas Search Engine Optimization is different because in this businesses don’t pay Google for traffic and clicks; rather, they earn an organic result in the search results by having the most relevant content for a given keyword search.
2) Search Engine Optimization is a powerful way to drive evergreen traffic at the top of the funnel, while search engine marketing is a highly cost-effective way to drive conversions at the bottom of the funnel.
There are 4 types of SEM Keywords
Search Engine Marketing keywords are the terms that you target in your search engine marketing campaigns. Whenever a user searches for those keywords, they see your ads.
For example, if your campaign targets the term “ppc,” your ad may show when a user searches for that phrase. There are four types of Keywords you can use in your SEM campaigns.
1) Broad match keywords – This includes similar phrases, singular or plural forms, misspellings, stemming, or synonyms of the target term.
2) Phrase match keywords – In this we target the exact phrase, plus any phrases that have words that come before or after the target keyword.
3) Exact match keywords – In this we target words that are very closely related to the target term. This includes misspellings, singular or plural forms, stemming, abbreviations, reordered words, paraphrases, or closely related words with the same search intent of the exact match term.
4) Negative Keywords – Negative keywords are variations of broad match, phrase match, and exact match keywords that you don’t want to use in your campaign. These terms may be semantically related to your keywords but unrelated to the search intent of the target term, your campaign/ad copy.